Pragya is the global A2P SMS infrastructure that powers Meta, TikTok, Uber, and 5,000+ brands. Local Operator routes for OTP and revenue-critical traffic, Local Reseller for cost-optimized marketing. One API. 200+ countries. Zero compromises.
We partner directly with 600+ mobile network operators. You pick the route quality your traffic deserves.
Operator carrier interconnects with Tier-1 MNOs. Sender ID preserved, sub-2s latency, full DLR, regulatory pre-registration handled. The gold standard for OTP, 2FA, and revenue-critical SMS.
Cost-optimized routes through our partner aggregator network across every region. Up to 70% cheaper than Local Operator with smart auto-failover when route quality degrades. Built for high-volume marketing.
Sub-2-second OTP delivery routed through Local Operator. Operator-aware fallback, 99.9% SLA, fraud-velocity controls. The infrastructure behind Meta, TikTok, and the world's biggest sign-up flows.
Learn moreHigh-volume promotional SMS via Local Reseller routes. Custom sender IDs, Unicode support for every script, smart throttling per operator, and per-message analytics — built for global marketing teams.
Learn moreREST API + SMPP binds. Idempotent, signed webhooks, sandbox + Postman. SDKs for Node, Python, PHP, Go, .NET, Java, Ruby. Integrate Pragya in 30 minutes — the same way you'd integrate Twilio, but cheaper and faster.
Learn more1,500+ local routes across 200+ countries. Direct interconnects with Vodafone, AT&T, Jio, Telkomsel, China Mobile, MTN, and 600+ more. Pick a route, send a message, get a signed DLR.
See countriesPre-recorded voice broadcasts, text-to-speech in 30+ languages, and DTMF press-key IVR. Perfect for festive campaigns, event reminders, and one-off announcements at planetary scale.
Learn moreNo-code campaign builder for non-technical teams. Upload audiences, write in any language, schedule across time zones, A/B test, and track every message. Approval workflows for regulated industries.
Learn moreZero engineering required. If you've used an email tool, you already know how to use Pragya.
Sign up in 60 seconds with your business email. KYC verification is typically approved within 24 hours by our compliance team in London.
Drop a CSV or Excel file, paste numbers, or stream contacts via our API. We auto-clean duplicates, format E.164 numbers across all 200+ countries, and respect opt-outs.
Write in any UTF-16 script with personalisation tags like {FirstName}. Live preview shows exactly how it lands on the recipient's phone.
Hit send for instant delivery or schedule for the optimal local time. Real-time DLRs, retry logic, and per-operator analytics built in.
From hyperscale social apps shipping a billion OTPs to fintechs verifying KYC across 40 countries — Pragya handles it all.
Account verification, signup OTP, friend invites at billion-event scale. Meta, TikTok, LinkedIn-grade reliability.
OTP, transaction alerts, KYC, fraud notifications for HSBC-scale banks, Revolut-style neobanks, and global wallets.
2FA, login alerts, password resets across 200+ countries from one API. Microsoft, Salesforce, Slack-grade.
Driver dispatch, rider notifications, ETA updates. Sub-3s SLAs for Uber, Bolt, DoorDash-style marketplaces.
Order updates, delivery tracking, COD verification, cart recovery for Amazon, Shopify, Shopee-scale platforms.
Booking confirmations, flight alerts, check-in reminders for Airbnb-class OTAs and airlines.
Appointment reminders, lab results, prescription pickup alerts for hospitals and telemedicine apps worldwide.
Exam results, admission updates, course alerts, fee reminders for institutions across every continent.
Trusted by 5,000+ brands worldwide — including the names you already know
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"Sub-2-second OTP across 14 South Asian and Middle East markets. Pragya's Local Operator routes outperformed our previous aggregator on every single carrier we benchmarked."
"OTP fail rate in Indonesia and the Philippines was killing our signup funnel. Pragya's direct interconnects with Telkomsel and Globe took us from 92% to 99.4% delivery overnight."
"Driver dispatch SMS has to land in 3 seconds — every second is a cancelled trip. Pragya gave us SMPP binds in 8 countries with SLAs we could underwrite against."
"Compliance-grade SMS across 35 countries with one contract. Pragya's London ops team handled sender ID approvals and A2P registration without bothering my team once."
"Swapped from Twilio to Local Operator in our top 8 markets. Same API surface, ~40% cheaper, higher delivery, real DLRs. Migration took our team one afternoon."
"Pragya's routing dashboard tells you exactly which carrier carried which message — and what it cost. After Twilio's opaque billing, that transparency alone was worth the switch."