Premium Routing

Local Operator Carrier Routes

Operator interconnects with Tier-1 mobile network operators in every market we serve. The route Meta, TikTok, and Uber pick for OTP, 2FA, and revenue-critical transactional traffic. Zero aggregator hops, zero grey traffic, full DLR transparency.

Operator Carrier InterconnectsSMPP binds straight into Vodafone, AT&T, Jio, Telkomsel, China Mobile, MTN, and 600+ more operators.
Sender ID PreservedYour alphanumeric or short-code sender shows on the handset — never replaced or stripped.
Sub-2-Second OTP LatencyMedian P50 of 1.8s for OTP across 35+ Tier-1 markets, backed by SLA.
Regulatory Coverage Built-InA2P pre-registration, sender ID approvals, DLT/TRAI/HLR — handled by our London compliance team.

See Operator Coverage →

Avg delivery rate99.7%

P50 OTP latency1.8s

Operator partnerships600+

Sender ID preservedAlways

SLA uptime99.9%

OTP / 2FATransactionalBankingMobility

Cost-Optimized Routing

Local Reseller Smart Routes

Cost-optimized routes through our partner aggregator network in every region. Up to 70% cheaper than Local Operator, with intelligent auto-failover to Operator when route quality degrades. The right call for promotional and high-volume marketing traffic.

Up to 70% CheaperOptimized for marketing volume without sacrificing the delivery transparency Pragya is known for.
Auto-Failover to OperatorIf a Reseller route degrades, traffic auto-migrates to a Local Operator path — without code changes.
Real-Time Route QualityPer-route DLR dashboard, automatic latency probes, and a public status page for every market.
Unicode & Sender IDFull UTF-16 (Devanagari, Arabic, Mandarin, Cyrillic) with alphanumeric sender support.

See Reseller Coverage →

Avg delivery rate96.2%

Avg latency4.5s

Cost vs Operator−70%

FailoverAuto → Operator

UnicodeFull UTF-16

PromotionsMarketingRemindersSurveys

A2P Marketing SMS

Bulk SMS at Planetary Scale

Send millions of promotional and informational SMS through Local Reseller routes worldwide. Custom sender IDs, every Unicode script, smart per-operator throttling, and per-message delivery analytics — built for global marketing teams.

Custom Sender IDBrand every message with alphanumeric IDs (where supported) or short codes.
Every Script SupportedLatin, Devanagari, Arabic, Mandarin, Cyrillic, Thai, Hebrew — native UTF-16 throughout.
Smart Per-Operator RoutingOperator detection on every number routes through the optimal Operator or Reseller path automatically.
Schedule & ThrottleSet delivery windows by timezone, ramp speeds, and per-operator throughput limits.

Explore Bulk SMS →

Avg delivery96–99%

Peak throughput100k/sec

LanguagesAll scripts

UnicodeFull UTF-16

RoutingOperator + Reseller

PromotionsAnnouncementsRemindersSurveys

OTP & Transactional

Mission-Critical OTP Delivery

Always routed through Local Operator interconnects: sub-2-second median delivery, automatic carrier failover, and a 99.9% uptime SLA. The infrastructure of choice for Meta, TikTok, and global fintechs serving 2B+ users.

Sub-3-Second DeliveryTier-1 OTP routes with priority handling on every operator.
Multi-Carrier FailoverIf a route degrades, traffic auto-fails over in milliseconds.
Fraud ControlsVelocity limits, geo-fencing, and OTP-spam protection out of the box.
Signed WebhooksHMAC-signed delivery receipts with retry queues and idempotency.

View OTP API →

// Send OTP via Pragya API
POST https://api.arcmarketing.xyz/v1/otp
 
{
  "to": "+447911123456",
  "template": "login_otp_v2",
  "ttl": 120
}
 
✔ Delivered in 1.8s
✔ DLR received via webhook

Bulk Voice

Pre-Recorded Voice Broadcasts

Reach audiences who prefer voice over text. Schedule mass voice broadcasts, IVR menus, and call-back reminders across 600+ carriers worldwide — in English or any of 30+ supported languages.

Upload or SynthesiseDrop an MP3 or use our text-to-speech in 30+ languages.
Press-Key IVRCapture responses with DTMF inputs for surveys and polls.
Call AnalyticsTrack pickup rate, duration, completion, and key-press distribution.
Smart RetryAutomatically retry missed calls at the optimal time of day.

Explore Bulk Voice →

Average pickup rate42%

Peak concurrent calls5,000

TTS languages30+

DTMF response captureYes

Festive campaignsPollsIVR alertsReminders

Global Routing

200+ Countries. One API. One Invoice.

1,500+ local routes through Tier-1 carrier interconnects and our partner aggregator network. Direct contracts with 600+ mobile operators. Transparent per-destination pricing in GBP, USD, or EUR — and a single invoice for global teams.

Tier-1 Carrier RoutesDirect interconnects, no grey routes, full DLR transparency.
Per-Country PricingSee the cost before sending. Volume tiers across all destinations.
Regulatory CoverageGDPR, A2P registration, sender ID approvals — handled for you.
Unified DashboardOne login, one report, one invoice for every country you send to.

Talk to Sales →

Countries supported200+

Tier-1 carrier routesOperator

Billing currencyGBP / USD

Compliance supportIncluded

Global SaaSDiaspora outreachMigration agencies

Developer API

Production-Ready REST API

A clean, well-documented REST API with SDKs for every major language. Built for developers who hate surprise behaviour: idempotency, retries, webhooks, and rate-limit headers everywhere.

Official SDKsNode, Python, PHP, Go, .NET, Java, Ruby — all open source.
Idempotency KeysSafe retries without duplicate sends.
Signed WebhooksHMAC signatures on every event with replay protection.
Sandbox & PostmanTest every endpoint with a free sandbox account.

View API Docs →

# Python SDK
from pragya import Client
 
client = Client(api_key="pragya_live_...")
 
client.messages.create(
  to="+447911123456",
  sender="PragyaMKT",
  body="Your code is 4821",
  route="transactional"
)
 
✔ 200 OK · message_id: msg_8f3a...

Campaign Studio

No-Code Campaigns for Marketing Teams

A drag-and-drop campaign builder for teams who don't want to write code. Upload an audience, write a message, preview it, and launch — all from a browser tab.

Audience BuilderUpload CSV, sync from CRM, or build segments with filters.
Personalisation{FirstName}, {OrderID}, custom merge tags with fallbacks.
A/B TestingSplit copy, sender IDs, or send times to find the winner.
Approval WorkflowsOptional reviewer step before launches — perfect for regulated industries.

Try Campaign Studio →

Setup time< 5 min

Audience sourceCSV · CRM · API

A/B testingBuilt-in

Approval workflowsYes

Marketing teamsAgenciesIn-house ops

Premium Messaging for Every Country, Every Carrier